Find Out What Soft Sell Marketing Is

Not comfortable using hard sell sales tactics? Me neither. As a writer and a person, that’s not the way I want to conduct any business transaction. That’s why I was intrigued by a book called The Heart of Marketing and am looking forward to learning more about it.

On Wednesday, 13th May Judith Sherven and Jim Sniechowski will drop by Ascroft, eh? to talk about their book, The Heart of Marketing. Here’s their brief description of the book:

“This book is about marketing. But more important, this is a book about you, the soft sell marketer, and your desire to market and sell your products and services online or off without compromising your values or what you believe about how people should be treated.

In short, it’s about putting your heart into marketing.

If you relate to what we’re saying, The Heart of Marketing is written to you and for you.”

David Riklan, founder of, says about the book:

“I really like the message embodied in The Heart of Marketing. Part marketing, part self growth, part spiritual expansion, this book opens the way for your much larger future while changing the way we’ve all thought about business and making money.”

If you are interested in hearing about how to market a product while still retaining your integrity, drop by Ascroft, eh? on Wednesday to learn more about The Heart of Marketing. Judith and Jim will welcome your comments about their advice.


About Dianne Ascroft

I'm a Canadian writer and author, living in Britain. My first novel, 'Hitler and Mars Bars' was released in March 2008. More information abo
This entry was posted in May 2009 and tagged , , , , , , . Bookmark the permalink.

1 Response to Find Out What Soft Sell Marketing Is

  1. We’re looking forward to being with you on May 13th to talk about our book The Heart of Marketing AND its impact on the future of commerce. With all the economic trouble around the world, it’s so important that we open to a new more conscious partnership between seller and buyer!
    Thank you for having us join you!
    Judith & Jim

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s