Not comfortable using hard sell sales tactics? Me neither. As a writer and a person, that’s not the way I want to conduct any business transaction. That’s why I was intrigued by a book called The Heart of Marketing and am looking forward to learning more about it.
On Wednesday, 13th May Judith Sherven and Jim Sniechowski will drop by Ascroft, eh? to talk about their book, The Heart of Marketing. Here’s their brief description of the book:
“This book is about marketing. But more important, this is a book about you, the soft sell marketer, and your desire to market and sell your products and services online or off without compromising your values or what you believe about how people should be treated.
In short, it’s about putting your heart into marketing.
If you relate to what we’re saying, The Heart of Marketing is written to you and for you.”
David Riklan, founder of www.SelfGrowth.com, says about the book:
“I really like the message embodied in The Heart of Marketing. Part marketing, part self growth, part spiritual expansion, this book opens the way for your much larger future while changing the way we’ve all thought about business and making money.”
If you are interested in hearing about how to market a product while still retaining your integrity, drop by Ascroft, eh? on Wednesday to learn more about The Heart of Marketing. Judith and Jim will welcome your comments about their advice.