Tag Archives: soft sell marketing

The Heart Of Marketing – an alternative to hard selling

Today I’d like to welcome Judith Sherven and Jim Sniechowski to Ascroft, eh?. They are stopping by to talk about Soft Sell Marketing and their new book, The Heart of Marketing. This is how they describe their book: “This book … Continue reading

Posted in May 2009 | Tagged , , , , | 1 Comment

Find Out What Soft Sell Marketing Is

Not comfortable using hard sell sales tactics? Me neither. As a writer and a person, that’s not the way I want to conduct any business transaction. That’s why I was intrigued by a book called The Heart of Marketing and … Continue reading

Posted in May 2009 | Tagged , , , , , , | 1 Comment