Category Archives: Archives

The Heart Of Marketing – an alternative to hard selling

Posted on May 13, 2009 by Dianne Ascroft

Today I’d like to welcome Judith Sherven and Jim Sniechowski to Ascroft, eh?. They are stopping by to talk about Soft Sell Marketing and their new book, The Heart of Marketing. This is how they describe their book: “This book … Continue reading →

Posted in May 2009 | Tagged , , , , | 1 Comment

Find Out What Soft Sell Marketing Is

Posted on May 11, 2009 by Dianne Ascroft

Not comfortable using hard sell sales tactics? Me neither. As a writer and a person, that’s not the way I want to conduct any business transaction. That’s why I was intrigued by a book called The Heart of Marketing and … Continue reading →

Posted in May 2009 | Tagged , , , , , , | 1 Comment

Raving About Kimmie Rhodes!

Posted on May 8, 2009 by Dianne Ascroft

The weak light streaming in through my curtains this morning wasn’t inspiring but, nevertheless, I woke up smiling. I was at a wonderful concert last night in Enniskillen’s Ardhowen Theatre and images of it were running through my mind as … Continue reading →

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The Cuckoo’s Call

Posted on May 5, 2009 by Dianne Ascroft

On Sunday I heard the cuckoo call for the first time this year. So summer’s really here!  Only a few years ago I wouldn’t have associated the cuckoo’s call with a live bird – just the little figure that pops … Continue reading →

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National Bealtaine Festival

Posted on May 1, 2009 by Dianne Ascroft

Did you know that May 1st is a cross quarter day? It falls half way between the spring equinox and the summer solstice. It’s traditionally the first day of summer in Ireland though you’d never guess that if you looked … Continue reading →

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Read Outside The Box!

Posted on April 27, 2009 by Dianne Ascroft

Want to find some new and interesting books – not just the bookshop Top 10 that everyone is reading? Check out http://bookeventcenter.ning.com/page/all-books

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World Book Day

Posted on April 23, 2009 by Dianne Ascroft

Today’s World Book and Copyright Day. When I was pondering what to write for this occasion I ran through a few book titles, starting with my own novel, Hitler and Mars Bars. And that got me thinking – about ‘and’. … Continue reading →

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Fabian’s Funny Fantasy Tips

Posted on April 17, 2009 by Dianne Ascroft

As I promised, Karina Fabian, author of Magic, Mensa and Mayhem, is joining us today to talk about writing funny fantasy.   Although a Mensan, Karina Fabian lives a life of “F’s” — Family, Faith, Fiction & Fun. Winner of an EPPIE award … Continue reading →

Posted in April 2009 | Tagged , , , , , , | 1 Comment

Don’t Miss Karina Fabian!

Posted on April 15, 2009 by Dianne Ascroft

“Wisdom of the Ages, Knowledge of Eternity, and I end up a babysitter at the Smart Humans Convention.” Vern, Dragon Detective, Quote from Magic, Mensa and Mayhem.   What’s Magic, Mensa and Mayhem? This is how author, Karina Fabian, describes … Continue reading →

Posted in April 2009 | Tagged , , , , | 1 Comment

Janet Elaine Smith chats with Dianne Ascroft

Posted on April 13, 2009 by Dianne Ascroft

Ever wondered how readers learn about a new book? With publishers concentrating their marketing budgets on their best known authors, it’s hard for new books by unknown authors to gain attention. On Tuesday I’ll be chatting with Janet Elaine Smith … Continue reading →

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